Avakian Watch Concept 1
Even though the watch is retro and sporty, it is still a nice watch. And with that comes some requisite polish and shine - which I like. I am going through one of those "check out my watch" phases, and I like a little sparkle. This is a trait that Marvin is good at, and the brand certainly has it down when it comes to presentation. From the packaging, to the advertising, Marvin does a fluid job at making you feel good about getting and owning their products. Still, I need to remind you that the watches aren't available in the US, but they will be soon I predict.
I notice the cute looking panther cub and to it's left Les Must watches with the panther skin pattern on the dial and for the strap. While I realize it is not real panther, I just can't help but think in my mind that the ads says, "hey kitty, you are gonna end up a watch like your bother over there." Animal fur items are pretty discouraged these days, but to place an item with even faux animal fur next to one of the actual animals is a bit sick in my mind. Maybe I am looking way too into this, but literally the first thing I considered when I saw this ad was, "really Cartier - is that the message you want to send?" I mean the panther is cute , really cute - but I don't want to think about it being poached for its fur then "luxurized" into a watch strap. The lower ad at least takes the watch out of the image. I have a feeling all this is Photoshop anyway... but it would be great to think they had a real cub on the photography set.
Best practices when making a mobile phone application
The complex process of making them black is worth it. Each of these images I took of the watches pretty well indicate how good they look. I met with Project X Designs founder and owner Daniel Bourn recently to discuss the creation and what is involved. It is amazing to me the level of interest they get from high profile individuals. The ability to get a customized Rolex is seemingly a dream for many. What I had before me were a few of the DLC black Rolex watches they make. I spent an awful lot of time inspecting them with detail and was impressive with Daniel's meticulous knowledge of what goes into each watch and the challenges thereof. Anyone who would think to compete with Project X must realize that they are in store for years of trial and error to get things right - assuming that they can even get the right people or equipment to do it.
Looking at the back of the watch you can see the water intake sensor. This is the pressure sensor for the depth meter. You also learn that the watch is suitable for 200 meters of water resistance. This means it is a good diving watch for most, but not all diving. All purpose diving watches are typically 300m water resistant. Again, this is not a big deal especially given the great functionality that the Aqua has for most diving purposes.
Honestly I love the Rolex Daytona collection of watches. I think they could be sized a bit bigger these days and perhaps add a date disc, but then they wouldn't be Daytona watches. Still. I don't feel like a connoisseur because I like the Daytona watches. I like them, and the guy who wears too much gold jewelry who wants to add to his watch collection of Breitling watches likes the watch too. So this article was about two things in the end. First, why everyone and their best friend likes the Rolex Daytona, and two, a bit about why those elements are so easy to enjoy. It isn't about idiots, or the love of shiny, shiny things. Going back to the basics, Rolex has always succeed in following the principle of KISS, or spelled out as "keep it simple stupid." The alternative is a busy watch with too much hidden impressive points that requires a skill level like mine to appreciate, or a three week course at your local "horology appreciation class." And the latter doesn't really exist.
It is hard to predict what will happen in the future, but downloadable content for mobile devices is here to stay, and will only become more popular. This also means that the expectations from them will be higher, and they will have increasing amounts of functionality. Currently, most watch companies are sorely stuck in "Web 1.0." This means that their online presence is a one-dimensional tool for visitors to get some information only, and usually very limited information is available compared to what people want. If the way watch companies operate online now is an indicator of the effectiveness of their iPhone applications, I suggest they hold off making an iPhone application until they have a website that is actually useful for consumers that demand more from a luxury company. Which is also a way of me saying, "stop being so hostile to Internet sales." It makes you look antiquated, and unfriendly.
The Split Rock collection watches are pretty cool and feature as 12 hour chronograph complication all put into one three hand subsidiary dial. Pretty cool right? The pushers are located on the right and left side of the case in a unique fashion. I like how it looks, and it appears pretty easy to use, just don't mistake it for another watch face. The watch itself uses skeletonized orange-red hands and a subsidiary seconds hand at the top. The watch isn't exactly the epitome of easy to read, but this is for style, and you can make out the time. Plus, the orange stitching on the black crocodile strap is always a chic sporty touch.
In fact, I think that these timepieces are pretty cool. Sure they are showy, and have a quasi ridiculous name like "Boss Premiere." It sort of sounds like a fake title that a company owner would put on their business card. "All bow down to the BOSS PREMIERE." Maybe that is what the employees of China's Premiere call him after asking "what is your bidding sir?" For years nice watches have had the power to make you feel important. You can laugh all you want at such "loud and in your face' timepieces, but a good watch can make you feel 'your worth.' Given this fact, there is a huge market for timepieces that "make you feel like a big man," and Avenir Chrono fits in to this broad niche. You can put Breitling in there too. These comments may sound critical of the brand, but they are not. Instead, I am trying to discuss where a watch like this fits in to the horological ecosystem.
I really want one of these Izul watches, badly. Investigating a bit I found that a few models existed and there are actually a few new ones that MAY be available (only in Japan!). Some models feature a unique twisting case that rotating all the way around. This is really weird actually as the watch chronograph is "upside down." So when you twist it around for the chronograph to be right side up, the watch itself is upside down. I am more attracted to the less "interesting," and more beautiful black or white dial version in the non-rotating titanium case. You can tell that it is a bull-head style with the crown and large pushers on the top. The dial layout is extremely functional and easy to read - the same as in the Seiko Spring Drive Spacewalk.
The watch does something interesting that you won't easily be able to decipher just from looking at it. See how the dial has 24 hours and not 12? Well the watch goes slower that your normal watch. Actually half as fast only. The hour hand makes its way once around the dial each 24 hours. Why? Cause this is Breitling's way of having a day/night watch. Making it possible to know if it is day or night, especially important in space where it is hard to know whether it is day or night. I like that instead of just redressing another watch, Breitling actually did something different with the Cosmonaute Automatic Chronograph watch.
3. Wait until the giveaway is over on December 1st, 2009 for the winner to be chosen at random.